Centrality of participation:
Very central – the quiz is participatory, and makes up the whole project.
Rationale for design choices:
I can easily imagine the targeted ad showing up, so that makes sense. I’m curious to hear your thinking about the visual design of the quiz – it feels like you didn’t think that through. I understand this is a sketch, but suggesting how the quiz would look is an important piece of that.
Layers of reading:
I think this is a bit weak here. You’ve definitely included some pieces in the quiz flow, but each card could easily have a “learn more” link to explain something about that question in more detail, with more data and a source.
Appropriate data use:
You are clearly representing the data about comparing air quality of where the participant lives vs. Bangor. I like the work you did to find related information about Bangor and integrate it. I’d expect to see more data comparing things like the worst day in each city, or historical averages, or something like that. I’m not seeing as much data being used to tell the “clean air” story as I’d like to.
Suitability for audience:
Deciding to be an economic council or such of Bangor is a solid choice to set your context. An ad like this could be targeted to young folks that move a lot or something like that (though I wonder if those people still on Facebook?).
Narrative:
The quiz narrative is tight, and the Q&A format works here. The structure touches on multiple data points, and lays out a path through through in a well scaffolded way.
Call to Action:
This feels a bit misaligned here – moving to another city is a big deal, and that doesn’t seem acknowledged in the quiz. There’s a balance here of course between playfulness of the medium and impact of the decision. However, things like the “save your life” closer feel a bit incongruous with the feel of the piece. This would require some more iteration to get everything in alignment.
One criticism I have is just that it would be nice to see more of the data. For instance, it asks about where I live (assuming I live in LA), but it doesn’t tell me how much PM there is in LA and maybe more context specific data on the air problems that LA has (similarly for Houston).
]]>