Centrality of participation:
The overall design as an interactive display invites participation. That display is also a survey, reinforcing the participatory element. I appreciate the thinking about letting people scan their purchases to learn more about their environmental impact (though I wonder how the retailer would feel about that potentially discouraging purchases of lucrative items).

Rationale for design choices:
Small note – when you “see the answer” that screen should show the participant what they guessed (so they don’t forget).

Layers of reading:
I think the quiz piece would benefit from a “learn more” invitation after the participant is shown if they were right or wrong. Overall I would have liked to see more of your thinking about how the participant could dive deeper (if they are stuck in a long, slow moving line for instance).

Appropriate data use:
The high-level introduction is data-centered nicely. I like that you focused in on one state based on further research into the context of the data.

Suitability for audience:
The idea of putting an interactive display in farm-supply stories seems reasonable, and gives you good constraints for your other design choices.

Narrative:
The title is a solid take on trying to turn this into a story, and sets the tone for the Q&A quiz-like format of the first piece of the interactive.

Call to Action:
I like the call to scan the items you are buying, and you suggest that there’d be a way to learn more about their impact. I would have liked to see a suggestion for how this could be included.

Maybe an additional feature to think about in the game could be an automated suggestion for a bee-friendly pesticide in the same category.